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Blog Post

Communication

PROGGA has extensive experience in designing and implementing communication campaigns and developing supportive campaign materials. Very recently, under contracts with the World Health Organization (WHO), PROGGA developed/ adapted a set of communication materials (radio jingles, video spots, posters, banners and social media tiles) on tobacco control and administered a two-month- long campaign through TV, Radio and social media.

Projects/Assignments

Sponsor World Health Organization (WHO)
Project Timeline August 2021 and ended in October 2021
Achievements PROGGA developed and adapted an anti-tobacco media campaign and related materials. The assignment included mapping the ongoing anti-tobacco media campaign initiatives and available anti-tobacco campaign materials in Bangladesh, adapting anti-tobacco campaign materials developed by WHO to Bangladesh context, developing advocacy materials like radio jingles, video spots, posters, banners and social media tiles, paying special attention to World No Tobacco Day (WNTD) 2021 theme, TB and tobacco use, and Covid-19 and tobacco use, in consultation with the Government (Ministry of Health and Family Welfare, National Tobacco Control Cell) and relevant stakeholders.
Description Downloadable link
TVC (quit smoking) 1
TVC (quit smokeless tobacco) 2
Sponsor World Health Organization (WHO)
Project Timeline November to December 2021
Achievements A two-month-long anti-tobacco mass media campaign was in consultation with relevant Government authorities (Ministry of Health and Family Welfare, National Tobacco Control Cell) from. Under the campaign, Radio Jingles on state- owned radio station Bangladesh Betar (AM and FM) and 4 other selected FM channels [(Radio Foorti, Radio Today, DhakaFM), and Radio Bhumi during the 2021 ICC Men's T20 World Cup Cricket Match time] and TVCs on state- owned TV station BTV and 2 other selected private TV channels (Ekattor TV and My TV) were broadcast/telecast and a set of social media tiles was boosted on Facebook.
Sponsor Kumudini Welfare Trust
Project Timeline February 2010
Description PROGGA provided technical assistance to the Kumudini Welfare Trust for its participation at 'India Trade Fair 2010'. The services included development of communication materials for the Trust, including printed and audio-visual materials, and providing creative advices on presentation of the activities of the Trust at the Fair.
Sponsor The Flood Hazard Research Centre (FHRC), a project of the Middlesex University
Project Timeline February 2010
Description PROGGA provided technical assistance to FHRC for arranging international conference for presenting its activities all over the country. PROGGA's services included development of communication materials and advices on presentation of the activities of FHRC.