Blog Post

PROGGA has more than a decade- long experience in designing, developing and administering various media advocacy campaigns in Bangladesh. In tobacco control, the major anti-tobacco campaign accomplished by PROGGA includes mass media advocacy campaign to support passage of tobacco control law amendment in 2012 (TVC on smoking tobacco, TVC on smokeless tobacco), death clock campaign to push the passage of tobacco control law amendment in 2013, media campaign to popularize major tobacco control provisions in the amended law (2013) in 2014 (TVC, RDC & Poster on Smokeless Tobacco; TVC, RDC & Poster on banning sale of tobacco products to or by minors; TVC, RDC & Poster on ban on point-of-sale tobacco advertisement), mass media campaign for popularizing smoke-free policies in 2015, media campaign for tobacco tax increase in the national budget FY 2016-2017 (Video Clip on Youth, Video clip on Poor), and ‘Thank You Campaign’ on Lawful Implementation of Graphical Health Warning (GHW) in 2017. Besides, it has a long experience in adapting campaign materials to Bangladeshi context including Bengali voice over, subtitles (WHO Video Clip on WNTD 2014 theme – Raise Tax, Save Life), and developing social media contents. Currently, PROGGA has been implementing an earned media campaign for the implementation of trans fat regulation in Bangladesh in order to achieve the WHO target of eliminating trans fat from the global food supply by 2023. It has also been using Facebook, Instagram, and Twitter to promote and popularize the implementation of TFA control regulation since November 2019. Prioritizing hypertension control issue among mass and lawmakers is among the latest social media campaigns by PROGGA.